(ii) Customer Retention Strategy
We have a customer relationship strategy whereby our in-house sales team and Agency Managers will regularly engage withy customers in terms of providing products and services updates, technical presentations and consultancy on design and software issues.
We also provide maintenance and after-sales services to our customers. In addition, our R&D team is also involved in resolving customers’ technical issues and offering technical advice as part of our retention strategy.
(iii) Branding Strategy
We strive to develop MPAY as the brand of our Group’s products and services. In line with this strategy, we are committed to consistently deliver high quality products and services. We aim to strongly position MPAY products and services in Malaysia through a structured marketing and branding programme that is targeted to build rapport with and instill confidence in existing and potential customers.
(iv) Advertisement and Promotional Activities
Our advertisement and promotional activities are as follows:
• Above-the-line Promotion
Our promotional activities are carried out via both printed and electronic media. Advertisements will be placed on banners and billboards at strategic locations. We also employ internet based marketing by initiating email broadcasts and placing advertising banners on social networking websites, online news portals as well as our own portals websites, such as:
(iv) http://www.eAsiaMall.com; and
In addition, we also use the conventional mode of using leaflets, hand-outs, brochures and flyers.
• Below-the-line Promotion
Besides using media related strategy, we also make our brand and presence visible through the following activities:
(i) direct selling via our in-house sales teams and Agency Managers;
(ii) participating in major industry exhibitions, tradeshows, publicity events, etc. and actively execute various public relations campaigns; and
(iii) Collaborating with industry and professional associations